Hispanics are the fastest-growing consumer group in America, representing more than 56 million people and accounting for over 95 percent of all population growth for consumers 18 to 45 years old. At their current rate of growth, the U.S. Census Bureau predicts that the total number of Hispanics in the U.S. will be more than 105 million by the year 2050, and automakers and dealers alike are striving to take advantage of this actively growing consumer base.
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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