We live in a world where marketing increasingly demands to be faster, more efficient and more personalized. Where digital ads are expected to hone in on the consumer with pinpoint accuracy.
There is, however, a white elephant in the room: generic search ads that rarely change.
It’s the same painstaking routine over and over again. The consumer types in the make and model of a vehicle and searches for it. Your ad pops up – along with three to four of your competitors. Every ad basically looks the same and uses the same generic copy that was used in the 90s: Save Thousands, Best Selection, Lowest Prices, Up To, As Low As, etc. The consumer doesn’t get the most relevant information they need. And you’re frustrated paying digital companies more and more for the same average results as everybody else.
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AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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