You could sum up Megan Barto’s strategy for working with customers in a single word: comfort.
“Everybody talks about loyalty,” said Barto, who leads customer relationship management (CRM) and business development for Ciocca Hyundai of Lebanon, Pennsylvania. “But I don’t think it’s as much about loyalty as it is about comfort. We want customers to know what to expect when they come here. Comfort builds loyalty.”
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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