Fastlane, the recently launched e-commerce platform for car dealers, has chosen Market Scan as their financial data supplier. Fastlane offers dealers an Amazon-like checkout process for consumers who wish to buy their car online. Savvy dealers are gravitating toward Fastlane because of its flexibility, customizability and ease of use. Toward that end, Fastlane has chosen Market Scan to provide real-time payment and rebate information tracked from every car manufacturer, bank and credit union in the country.
“The payment transaction is clearly one of the most important aspects of the online car buying checkout process, and we wanted to partner with a highly trusted and reliable data supplier who would give our customers accurate lease and retail payment information,” said Dave Luce, Fastlane’s Vice President of Sales. “We looked at other data providers in this space and we believe Market Scan fits the bill perfectly.”
“Market Scan gives car dealers and consumers real-time information needed for the sales transaction,” said Rusty West, Market Scan’s President and Co-Founder. “Our data is penny-certain and extremely comprehensive. We track every parameter, policy and factor that can impact an automotive transaction —and we do it for every vehicle sold in the United States. This includes lender policies and rules, rates, residual values, manufacturer rebates and incentives, even tax and DMV calculations. This information is updated daily, which is imperative for creating a superb online car buying experience.”
Fastlane’s platform enables car buyers to purchase a vehicle directly from the car dealer’s website and gives them an easy Amazon-like checkout experience. The platform handles nearly all the tasks associated with the purchase process: Year, make, model, specifications and price information on each vehicle, warranty and service contract options, aftermarket product options, trade-in evaluations and accurate retail and lease payment information.
Dealers have been very pleased that Fastlane is much more than a cookie-cutter solution. The car-buying experience is customized to meet each dealer’s unique branding, messaging and sales needs. “We built Fastlane knowing that the online car-buying process typically differs from dealer to dealer and from region to region,” said Brandon Hall, Fastlane’s CEO. “Our technical teams work closely with each dealer to determine how their online car buying experience should work. Then we configure it to their satisfaction. It’s a win-win that makes online purchasing easy for dealers and their customers. Because of our partnership with Market Scan, dealers can be assured that pricing information will be spot on.”
The Market Scan team is very pleased to partner with Fastlane,” said West. “This new company is clearly—and quickly—going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
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