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You Want Me to Pay for WHAT?!

Arming yourself with this firsthand knowledge will let you make informed decisions and allocate your budget toward increased profitability in ways you simply cannot hope to when you’re playing telephone with your manager charged with executing on marketing.

Wikimotive, trade shows, marketing,
Crafting a Cohesive Brand Identity

Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.

Crafting a Cohesive Brand Identity The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials
Is Marketing Both the Problem and Solution for the EV Market?

Marketing can answer consumers’ questions and demystify the EV buying journey.

Is Marketing Both the Problem and Solution for the EV Market? myAutoIQ article
Focus on Quality: The Impact of Professionally Taken Photographs in Building Trust and Credibility for Dealerships

Professionally taken photos bridge the gap between online browsing and the physical experience, fostering a sense of reliability in the dealership’s offerings.

Quality photographs serve as a visual testament to the dealership's commitment to providing an honest representation of their products.
Are You Cutting the Wrong Part of Your Spend?

Don’t just trust your gut. There are two key components, the CRM Data Layer and the GA4 Data Layer, that will help you make accurate decisions.

Why Dealership Digital Signage Is Mission-Critical for the EV Evolution

EVs bring a new list of terms that consumers are being asked to understand, and dealers are being asked to effectively, accurately explain. Digital signage can help.

Your Data Doesn’t Stink; It’s Trapped

By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.

The Power of First Impressions

Professional photographers possess the expertise to highlight a car’s unique features, angles and design intricacies in ways that capture the essence of the vehicle.

Fresh & Organic? The Truth About What You’re Feeding Your Customers

The importance of consistent posting comes in understanding the value of this type of content and its place within your greater marketing strategy.

Get Ready for AI to Revolutionize Dealerships

AI and automation can help car dealers drive operational efficiencies by reducing time spent on routine, labor-intensive tasks and freeing up staff to focus on more valuable work.

UTM, The Good, The Bad and The Ugly

UTMs have good purposes and if you’re not using them, you probably should be. Here’s how to use them effectively.

How AI Enhances Vehicle Merchandising

AI can ensure that your dealership’s online experience matches the meticulous appearance of your actual lot.