By Laura Czarnecki Vice President of Sales, Ideal Direct Ad Group
What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down?
Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest searches sponsored by Experian (the credit giant) and attracting people ready to get out of their current vehicles and into something brand new.
By Ted Dupuy, National Accounts at Flick Fusion Video Marketing.
In 1989, the film Say Anything was Cameron Crowe’s directorial debut. Along with directing, he also wrote the script to the movie which introduced us to that awkward high school boy attempting to win the heart of a girl. Many still remember the iconic scene of going beyond expectations. Lloyd Dobler, played by John Cusack, stands at dawn outside the window of the girl who has vexed his every thought. Overhead, he holds that boombox blaring “In Your Eyes” by Peter Gabriel. Searching for a way to stir her emotions, he resorts to going beyond — beyond expectations.
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before.
Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in publication as Tire Review — and has grown into a multimedia company focused on the automotive and motorsports industry. AutoSuccess fills a need Babcox had in reaching automotive dealers, and they, in turn, will provide us with opportunities and resources we never could have accessed otherwise.
By Alexi Venneri, co-founder and CEO, Digital Air Strike
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed. Google showcases star ratings in search results from other review sites, and online retailers like Overstock will soon enter the automotive market.
A recent study found up to 90 percent of sales and service customers say reputation impacted their decision to choose a dealership, and 72 percent say they would drive up to 60 miles to a dealership with a positive reputation. With reputation being the most important driver of sales, it’s essential to manage it correctly.
Tax Lien, Civil Judgment Data Could be Removed from Credit Scores; Decision Shines Light on Need for Accurate Reporting from the Legal System
By Ken Hill, Managing Director, 700Credit
Earlier this month, Experian, Equifax and TransUnion announced they will remove some tax lien and civil judgment data from credit reports starting around July 1 (https://www.wsj.com/articles/credit-reports-to-exclude-certain-negative-information-boosting-fico-scores-1489338002). The firms will remove records that don’t include one of three key pieces of data: the person’s name, address and either a social security number or date of birth.
This will be a welcomed move by consumers who will see their credit scores rise. According to Lexis Nexis Risk Solutions, approximately 700,000 people will see their credit scores rise by 40 points.
By Jordan Bentley, National Sales Manger, Callbright.
If you’re reading this, I don’t have to tell you why online marketing is important and why your dealership should already be digital. You’ve probably been online for years. But if you’re like many dealerships with an online presence, using online marketing to generate leads might feel sometimes like blindly throwing darts at a board.
These days, it’s not enough to just be online. You need to have a data-backed strategy, and you have to execute that plan with precision. Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
By Alan Dodaro, Hireology Product Marketing Manager
For the average dealership, turnover can cost upwards of $500,000 annually. For the retail automotive industry as a whole, this cost scales into the billions.
This revenue is lost slowly, and indirectly. It happens in a few different ways:
By Sally Whitesell, Founder and CEO of sw Service Solutions.
We all think we know what clients want — but do we really? Google has done some interesting research regarding our service customer’s opinions. I find this research especially valuable because Google conducted it instead of the auto industry. They surveyed 2,000 people between the ages of 25 and 48 and their finding may really surprise you. The customer quote I’d like to address completely contradicts the perceptions of many service advisors:
“I’d like it if they spent more time explaining things to me. I know they are busy, but it would make me trust them more.”
By Ray Harcum, National Sales Director for Colors On Parade.
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership? Now is the time to review your old systems, staff, vendors, equipment and software. It is also a great time to evaluate your Business Development Center (BDC.)
By Jordan Bentley, National Sales Manager at Callbright
There’s just something special about giving gifts. Whether it’s for an anniversary, birthday, holiday or just because, making somebody’s day with the perfect gift is just as good as receiving one.
I’m willing to bet you love seeing the reaction of somebody important opening a gift you put a lot of thought and effort into. But of course, sometimes gifts fall flat, and it can be pretty disappointing if the recipient doesn’t like your gift.
Giving gifts is a bit like optimizing your dealership’s Website for search engines. Are the people you love (customers) going to get what they’re looking for? Are they going to like it? What happens if they don’t?