Beyond Expectations
In 1989, the film Say Anything was Cameron Crowe’s directorial debut. Along with directing, he also wrote the script to the movie which introduced us to that awkward high school boy attempting to win the heart of a girl. Many still remember the iconic scene of going beyond expectations. Lloyd Dobler, played by John Cusack,
Stop Offering Test Drives!
Attention all auto dealers: If you are looking to increase your bottom line in 2017 by saving your way into a profit…stop offering test drives. The costs associated with customer’s test driving your inventory can be astronomical, from the fuel to the insurance.
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
