Success Stories, Author at AutoSuccessOnline
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Digital Warfare

Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.

Fourth-Generation Family Dealership Cultivates Sales & Service

Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.

Freedom Auto Group – Improving Lives, Helping Customers

Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.

Staying Focused and Reinventing

When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.

Turning in the Right Direction

Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.

That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.

Equitable Deals from Equity Data

Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.

The Unexpected Future of the Dealership

The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.

Out of the Red and Into the Black

The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.

New Vehicle Sales Up 11%

The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.

Growing In A Flat Market

JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing

Getting Off The Ground. Fenton Nissan of Rockwall Sales up 189% YTD!

There’s a freedom that comes from opening a new dealership from scratch. It’s a clean slate, free of any baggage that comes from taking over an existing store. There are no dings on your reputation from past mistakes. Your facility will be new and state-of-the-art. It can be designed to take advantage of new technology.

Nielsen Automotive Group Sales Up in May 24 Percent

Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.