Scott Pechstein - Vice President of Sales for Autobytel Inc.
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Home Run Sales? Cover Your “Bases”

It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.

Podcast: Moving Customers from Online to In-store

Scott Pechstein of Autoweb (formerly Autobytel) on moving customers from online to in-store. autoweb.com

Tactics to Make Your Web Traffic Soar

Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.

Flip the Script and Sell More Cars

I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.

Podcast: Increasing Engagement on Your Dealership’s Website

Autobytel’s Scott Pechstein talks about increasing customer engagement on your dealership’s Website to bring them into the store.

From Website to Showroom, Engagement is Key!

The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has

Lead Abandonment: A Fork in the Road, Not a Roadblock

The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.