F&I Opportunities Arising from the Chip Shortage
The chip supply issue doesn’t look like it will resolve any time soon, so how can dealers best retain profitability in the F&I department?
Podcast: Changes in the F&I Department
Scot Eisenfelder, CEO of APCO Holdings, discusses changes in the finance and insurance department.
Is Email Marketing Most Effective?
Every marketing channel has its pros and cons. Relying on one channel alone limits your reach, ignores the way consumers behave and may not be the best channel to support your campaign objective.
Podcast: Service Revenue Leaks
Scot Eisenfelder, CEO for Affinitiv, joins us to discuss stopping service revenue leaks.
Stop These Service Revenue Leaks
In many dealerships, service revenue is leaking away in the form of lost opportunities. Learn how to identify and stop these common leakage points and keep your dealership competitive with increasingly aggressive independent repair facilities.
The Power of a Good List
Marketing vendors talk a lot about strategy and messaging, but as we know, that’s only part of the equation. To maximize your return on investment, you also need a really good list.
Shifting to a Razor and Razor Blade Business Model
In the next few years, learning how to operate a razor-and-razor-blade business model will allow dealers to continue growing profits, even as front-end profit margins go the way of the dodo bird.
It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
How to Grow Service Revenue
Creating processes and marketing programs that focus on the relationship, rather than the here and now, is a critical part of any service growth plan.
Why Dealers Should Hop on the Subscription Bandwagon
Dealers will need to address convenience issues, as well as better identify preventive maintenance issues during scheduled idle time.
