Roy Olive - Director of Training at Dealership for Life
The Basics of a Retention Program

Through your own custom loyalty program, you can brand your dealership and give each customer an incentive to return.

Insanity: Doing the Same Thing and Expecting Different Results

Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.