Latif Qadri - Owner & President of The Best Direct Group
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Bust to Blue Sky

“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”

Do Your Homework Before Choosing a Business Partner

I know this will come out after the big show but, as I’m writing this article, I’m sitting on the plane traveling to NADA right now. As I do, I’m overhearing a couple of dealers in the row behind me talk about the vendors they have appointments to see during the convention and what solutions

WANT TO REACH YOUR GOAL? DO THIS…

Years ago, I worked for a guy who beat a couple of sayings into my brain. The first was, “A goal without a deadline is a dream.” We’ve all heard that one before — everybody dreams of success; that’s why we’re in this business. And yet, the most important word in that phrase is not

Fast Forward: Predictive Analytics

In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to

Staffed Events: A “Go Go” or a “No No”?

In the fourth quarter, forecasting becomes tougher with seasonality and holidays. You never know when that blizzard or hurricane can hit, so it is always good idea to reserve a staffed event — either as an avenue to move old inventory, get that shot in the arm to make up a deficiency in sales tracking

Podcast: Direct Mail in the Digital Age

Latif Qadri of The Best Direct Group talks about taking advantage of direct mail in a digital age. click here to listen and for the direct download