One Pricing: A Solution to the Wrong Problem
Jim Russell Yes, survey after survey has shown that today’s car buyers have a great distaste for the haggling they expect to undergo when they buy a car. One Edmunds survey showed 91 percent of Millennials want to avoid the haggling of a negotiation, while 33 percent of those surveyed said they’d actually prefer to
The Real Product of a BDC: Rapport
How do you befriend a skittish puppy? You crouch down to the pup’s level, hold your hand out — but not too far — palm face up, and wait patiently until he approaches, haltingly at first, sniffs your fingers and then finally licks your palm. Then you can reach behind his ears with your
Podcast: Increasing Employee Retention
Jim Russell of the Jim Russell Group talks about increasing employee retention and satisfaction at your dealership.
Hope: A Magic Ingredient for Employee Retention
Today’s average car buyers go to 1.6 dealerships before they buy a car. They do not move on from that first dealership because they don’t like the brand. They move on because they don’t like the dealership. With a turnover rate for dealership salespeople of 72 percent, customers who want to become loyal to a dealership