Greg Geodakyan - Chief Product Officer for Client Command
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The Weakest Link in Data Attribution

Since all channels are not equal, how do you know where to invest your ad dollars for the best ROI, especially when you have so many touch points to consider?

Are You Meeting Car Buyers Too Late?

He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.