Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
Gain Consumer Trust with a Better Online Experience
There are many touchpoints in a car shopper’s journey, but few are as important as Google My Business (GMB). GMB listings show up in direct searches, and they collect highly influential information.
Gaining Consumer Trust with a Better Online Experience
Car shoppers do use your GMB to get to your site. There’s a known correlation between having more inventory viewed and more leads submitted.
Why You Should Use Only Three Homepage Banners
Dealers use homepage banners as a main way to let car shoppers know about their deals and specials. While there is some value to them, too many general managers create and place far too many on their site.
