Advertising is a Four-Letter F Word: Fail
Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.
Podcast: Redefine Your Marketing Message
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Advertising is a Four-letter F word: Fail
All you guys are traditionalist, you can’t get out of your own way and then you get mad at the marketing guys because you can’t figure out the system. Figure this out. Stop advertising!