UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Podcast: Metrics for High-Performing Websites
Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com
Podcast: Making the Most of Your Leads
Outsell’s Amanda Meuwissen speaks with us on making the most of your leads in the modern automotive marketplace.
Podcast: ROI on Your Marketing Efforts
Outsell’s Amanda Meuwissen speaks with us about tracking the ROI of your dealership’s marketing efforts.
Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they