Selling to Millennials
These buyers are actually interested in buying cars and dealers must adapt to their needs.
Podcast: Millennials and the Car-Buying Process
Mike Shell of EZTech Platforms discusses the younger generation and how it prefers to buy cars.
Don’t Worry About Millennials — Here’s How to Win Over Gen Z
You keep hearing about millennials as “the digital generation,” but millennials are older than you might think; in reality, Gen Z are the true children of the internet.
Millennials! What Are They Thinking?
Whether they are browsing from their home, office or kid’s ballgame, tech-savvy customers positively respond to efficacy, transparency and personal control.
How to Harness the Untapped Energy of Millennials and Create a Culture That Breeds Leaders
Your dealership will confront various challenges. However, solutions won’t be found in “feel-good” pep rallies. Managers must routinely praise those employees who think outside the box, brainstorm and collaborate with others to solve daunting challenges. This affirmation will spur employees to improve their performance even more.
What Do Millennials Want: Answering This Question is Critical to Your Success
Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
New Survey: Design of Dealership Important
ChangeUp surveyed 1,200 consumers in the U.S. who purchased a vehicle in the last three years.
Polly Study Unveils Younger Buyers Seek Streamlined Insurance Solutions
By offering seamless insurance solutions as part of the car-buying process, dealerships can potentially increase their revenue streams while elevating the overall customer experience.
How to Engage with Digital Natives
The key to unlocking their wallets is learning to effectively engage with them, which means adapting to their preferences and behaviors.
