iHeartRadio Honors JKR Advertising as a Top Agency Customer
Top iHeart executives hosted JKR partners Jeff Johnson, Richard Brauns, Kevin Baumann and Jon Albert in New York this past week, recognizing them for their work.
Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
Podcast: Monitoring Radio Advertising
Jeff Johnson, managing partner of JKR Advertising, joins us to discuss monitoring radio advertising.
Women in Automotive Awards Annual Scholarship to Northwood University Student
More than 300 thought leaders including executives from manufacturers, dealers, academics and industry professionals—as well as several students from the Northwood University Automotive Marketing and Management program—will be in attendance at the annual conference which focuses on the importance of human capital in retail automotive.
Women in Automotive Support Northwood Students
Attending the WIA June Summer Conference will be several students from the Automotive Marketing and Management program including Northwood student Isabelle Leach who will be receiving the scholarship.
What Really Drives Automotive Sales?
Despite the advancements in online technology, I believe the general premise of selling cars is still the same today as it’s been for decades. A dealer can only increase sales in two ways; they can either accelerate business within their own customer base or conquer the competition’s customers.
Dealer Inspire Debuts PRIZM Connected Platform
Reporting dashboard captures and tracks marketing performance across channels, calculates ROI and more.
Podcast: Driving Automotive Sales
Richard Brauns joins us to discuss what drives automotive sales.
