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Looking to Bounceback? Focus on Meeting Customers’ Emerging Needs and Pent-Up Demand

It’s critical to evaluate who has and hasn’t suffered intense economic damage as a result of COVID-19, and to begin devising marketing and incentives that will appeal to each segment specifically.

U.S. Auto Dealer Sentiment Improves in Q1, Market View Remains Weak

The Q1 2024 Cox Automotive Dealer Sentiment Index shows an overall increase in current market sentiment, but the profitability index dropped to nearly an all-time low.

Everyday Actions, Monumental Outcomes

It is in the quiet moments of consistent work that our skills are sharpened and our goals are realized.

True success is the product of a daily grind, forged from focus, dedication and perseverance.
Your Data Doesn’t Stink; It’s Trapped

By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.

Understanding and Embracing GA4, the New Analytics

If you haven’t installed GA4 yet, you may be caught off guard as many companies did not prepare. Here you’ll learn about some key upgrades for deep diving into your data.

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You Aren’t Doing Enough to Prevent Fraud

Dealers need to implement what’s now considered everyday technology that can help them spot synthetic identity fraud before it happens.

J.D. Power Launches Online Ordering for the New-Vehicle Sales Channel  

J.D. Power announced its launch of J.D. Power Online Ordering, a product designed to reduce the friction of completing a new-vehicle transaction online.

The Benefits of Google’s GA4 Update

Learn about what’s changing with Google’s incoming GA4 update, and also about the benefits that the update provides for dealerships.

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You Aren’t Doing Enough to Prevent Fraud

Dealers need to implement technology that can help them spot synthetic identity fraud before it happens.

After Slow First Quarter, Manheim Forecasts Used-Vehicle Market To Accelerate in Months Ahead

Wholesale used-vehicle prices (on a mix-mileage and seasonally adjusted basis) declined 3.3% month over month in March. This brought the Manheim Used Vehicle Value Index (MUVVI) to 223.5, an increase of 24.8% from a year ago. The non-seasonally adjusted price change in March increased 0.6% compared to February, leaving the unadjusted average price up 23.2% year over year.