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Ben Freedman Joins FlickFusion Video Marketing

Freedman has 17 years of experience in retail automotive, the majority of it in leadership roles at multiple-rooftop dealerships.

Are You The Captain Now?…or Is Bad Marketing Steering Your Ship?

It’s time to get out of the mindset of cut, cut, cut, and into the mindset of spending wisely for your long-term success.

Is Bad Marketing Steering Your Ship?
Strategic Marketing Is Now GM Equity Mining Vendor

Effective immediately, Chevrolet and Buick GMC dealers who have an iMR enrollment on the Empower platform will qualify for the 2024 EBE Bonus.

TrueCar Marketing Solutions Helps Dealers Conquest New Customers, Drive Service Revenue and More

Those who visit TrueCar’s NADA display will have a chance to win $100K in marketing spend and free Marketing Solutions services customized to the specific promotional needs of the winner’s dealership.

Is Marketing Both the Problem and Solution for the EV Market?

Marketing can answer consumers’ questions and demystify the EV buying journey.

Is Marketing Both the Problem and Solution for the EV Market? myAutoIQ article
Scalpel or Machete? Cut Marketing Wisely

Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.

December 2023 cover feature-Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
TotalCX Expands Leadership Team and Investment in Marketing

TotalCX announces it is expanding its investment in marketing with manpower and technology.

Boost Sales with Text Marketing: The Power of Quick Responses and AI for Auto Dealers

As email takes a backseat in today’s rapidly changing market, being top of mind for your customers requires a shift towards text communication. Join us during this webinar where experts will guide you through the transformative landscape of text marketing.

CentralBDC Acquires AutoAwards Loyalty & Marketing Solutions

CentralBDC also announced that moving forward the company will now operate under the name Better Car People (BCP).

Mastering the Art of Dealership Content Marketing 

Content marketing has emerged as a powerful marketing technique, generating more leads than traditional methods at a significantly lower cost.