Irvine, CA – Autobytel Inc., a pioneer and leading provider of online automotive services connecting consumers with dealers, recently announced that consumers submitting leads through the Autobytel network resulted in an estimated 748,404 (or over 5%) of all light vehicle retail new cars sold from January to December 2016, and an estimated 837,430 (or over 2%) of all light vehicle retail used cars sold during that same time period. In all, it’s estimated that over 1.5 million light vehicle retail sales last year were attributable to consumers who submitted leads through the Autobytel network.
“We continue to be a main driver of new and used car sales for dealers and manufacturers across the U.S. because, simply put, Autobytel consumers buy cars,” said Jeff Coats, president and CEO of Autobytel Inc. “In addition to high-quality leads, we have a full suite of products – including our AutoWeb Traffic solution – that drives website traffic, increases brand awareness, and enables the industry to reach and engage with a broader range of in-market consumers.”
Autobytel obtains vehicle registration data from a third party provider to estimate sales attributable to consumers who submitted leads through the Autobytel network. Estimated sales are calculated using matches of vehicle registrations to leads delivered by Autobytel within 90 days prior to the vehicle registration date.
The following chart shows the top ten OEMs by estimated retail new vehicle sales attributable to Autobytel consumers as a percentage of each OEM’s 2016 retail new vehicle sales.
Estimated Sales to Autobytel Consumers as % of 2016 OEM Retail Sales
| Make | % of OEM Sales |
| Genesis | 9.34 % |
| Kia | 8.43 % |
| Hyundai | 7.78 % |
| Mazda | 7.55 % |
| Subaru | 7.45 % |
| Honda | 6.69 % |
| Nissan | 6.31 % |
| Mitsubishi | 6.15 % |
| Toyota | 6.05 % |
| Buick | 5.97 % |
Visit http://dealer.autobytel.com/ to learn about the company’s leading automotive industry products and services.
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